Marketing that achieves objectives.
Fadi ElHoot · Executive Marketing Expert · Author of Marketing by Objectives™
I build brands and marketing systems that achieve growth objectives — for CEOs and founders across the Middle East.
If the answer is “a successful campaign”, your marketing is activity, not a system. Marketing by Objectives starts with the right question: what is the objective?
Objectives → Strategy → System → Measurement
One method, from more than twenty years inside international brands and GCC companies. Objectives first; then the strategy that serves them; then the system that runs them; then the measurement that holds them to account.
Objectives
What marketing must achieve this year, in numbers, and who owns each number
Strategy
Where to play and how to win: market, segments, offer and the logic of the budget
System
The department, roles, rhythm and tools that run the strategy every week. This is where The 7 Hats of Marketing™ works
Measurement
The five numbers the board sees, and the quarterly review that re-sets the objectives
Start with the objective
The Marketing by Objectives Diagnostic: ten working days, the Four-Gap Report, and one page for the board. Its fee is credited against any engagement within 60 days.
