Advisory

Five engagement models. Pick the one that fits your moment.

From a single board workshop to a 90-day Strategy-to-Impact engagement to a fractional CMO seat. All built on The 7 Hats of Marketing™.

For CEOs and founders whose marketing function is busy but not commercial. Diagnosis, system design, implementation — alongside your team.

I sit in the executive seat 1–2 days a week. Own marketing P&L, set strategy, hire and coach, report to the board.

For decisions you can't unmake — rebrand, market entry, IPO narrative. Day 1: where you are. Day 2: where you go.

Design the function from scratch: org chart, scorecards, tech stack, agency model — plus the first three hires.

For founders and executives who want to lead the conversation in their category. LinkedIn-first content engine, speaking strategy, media plan.

Three signature talks for boards, summits and corporate stages across MENA.

"You leave the first call with two things to try — whether or not we ever work together."

— The 30-minute strategy call promise

Not sure which model fits?

That's what the strategy call is for. 30 minutes, no deck.