A Marketing by Objectives™ framework · the System move
The 7 Hats of Marketing™
The seven roles every complete marketing department has to cover. An uncovered hat is an objective that will not be met
A marketing department is not a person; it is seven roles. It does not take seven people — it takes a head for every hat, even if it is the same head.
01
The Strategist
The question it answers
What are we doing this year, and why that and not something else
The common mistake
A marketing plan with everything in it — a list, not a strategy
02
The Brand Keeper
The question it answers
What do we say that a competitor cannot copy
The common mistake
A new identity every season and a stance nobody knows
03
The Growth Engineer
The question it answers
If we double the spend, what do we get
The common mistake
Many channels and nobody knows where the riyal works
04
The CX Designer
The question it answers
Why does the customer come back
The common mistake
Marketing ends at the sale; the returning customer has no owner
05
The Storyteller
The question it answers
What is the company known for saying
The common mistake
Content every day with no idea that repeats
06
The AI Operator
The question it answers
Where it helps, and where it quietly hurts
The common mistake
Tools without a voice; decisions left to the machine
07
The Coach
The question it answers
Who leads the team, and measures it
The common mistake
A department without a leader, or a leader wearing all seven hats alone
Does your department cover the seven hats?
The hat with no head is the objective that will not be met
The free Objective Check shows the missing hat in ten minutes; the Marketing Department Build designs the department on the seven hats and hands it over running.
Start with the objective
The Marketing by Objectives Diagnostic: ten working days, the Four-Gap Report, and one page for the board. Its fee is credited against any engagement within 60 days.
