I've launched brands with Apple-level discipline and IPO-grade governance. Founders deserve that same thinking before they can afford it. That's why I keep a door open for startups — with information, coaching, and marketing support.
Founder-focused playbooks, the AI prompt library, and startup editions of The Executive Brief. Positioning, naming, first brand system, first funnel — documented and free.
Browse the resources →1:1 working sessions on your positioning, brand stance, and go-to-market. Monthly founder office hours — first-come seats, no charge. You bring the problem; we leave with a decision.
Apply for office hours →A compact version of Strategy to Impact for pre-seed to Series A: 4 weeks to a brand stance, launch narrative, channel plan, and a 90-day execution calendar you run yourself.
Ask about the sprint →Most startups burn their first marketing budget on campaigns before they have a stance. I founded an e-store in 2010 — I know what it means to build with no budget and no playbook. The startups I support get the same system my corporate clients pay for: positioning first, experience second, amplification last.
"Startups don't fail from lack of passion. They fail from passion without a stance."— Fadi El Hoot · #Brands_with_Passion
Two sentences about your startup and your biggest marketing question. I reply to every founder.
Book a founder session