Keynotes for CEOs and boards
45 to 60 minutes, on the one subject I know well: how marketing is built as a system that achieves growth objectives
Marketing by Objectives
The whole method in an hour, from the CEO question to the five numbers
Marketing Is a System, Not a Campaign
Why results repeat in some companies and vanish in others
What the CEO Wants from Marketing
For marketers: how to talk to the leadership in its own language
The 7 Hats of Marketing
The department model, and how to build a marketing department that delivers
Marketing by Objectives, with your own objectives as the case
One day, in person, for marketing leaders in a small group. The four moves are taught with your company’s objectives as the case, and every participant leaves with a signed objective sheet.
Our guest is an Executive Marketing Expert with more than twenty years inside international brands and GCC companies, where he launched brands into new markets and built marketing departments from zero. He is the author of Marketing by Objectives™ and a Fellow of the Chartered Institute of Marketing, and he works with CEOs and founders across the Middle East on marketing that achieves objectives. Please welcome Fadi ElHoot.
Start with the objective
The Marketing by Objectives Diagnostic: ten working days, the Four-Gap Report, and one page for the board. Its fee is credited against any engagement within 60 days.
