Marketing by Objectives™
The method that makes marketing answerable for its results
Most companies execute marketing. Few design it. The difference is the difference between activity that fills a calendar and a system that achieves objectives.
Four moves in a fixed order. Each answers one question, and each has its offers on the Work-with-me page.
Objectives
What marketing must achieve this year, in numbers, and who owns each number. The marketing objective starts from the company objective and is written in one line
Strategy
Where to play and how to win: market, segments, channels, offer and the logic of the budget — on one page everyone understands
System
The department, roles, rhythm and tools that run the strategy every week. This is where The 7 Hats of Marketing™ works
Measurement
The five numbers the board sees, and the quarterly review that re-sets the objectives
Because it starts where the CEO starts: with the objective
And because it does not separate brand from marketing from growth — it treats them as one system. A campaign ends; a system compounds, quarter after quarter.
Start with the objective
The Marketing by Objectives Diagnostic: ten working days, the Four-Gap Report, and one page for the board. Its fee is credited against any engagement within 60 days.
