The first step
The Marketing by Objectives Diagnostic
Ten working days — and you know why your marketing is not achieving its objectives
What happens
1Three interviews with the leadership
2A review of the documents and the numbers
3One session with you
What you receive
1The Four-Gap Report: objectives, strategy, system, measurement
2One page for the board
3The recommended path — and what you do not need
The fee is credited against any engagement within 60 days
Before the Diagnostic · free
The Objective Check
Ten questions you score yourself, showing the weakest move in your marketing — then a 20-minute call if you want one
Answer the ten questions
Or send «هدف» on WhatsApp
Is there a written marketing objective for this year — a number, a date and an owner?
Does the CEO write the objective, not the marketing manager?
Is the strategy on one page that everyone understands?
Do you know what you decided not to do?
Does every one of the seven hats have a head, even if it is the same head?
Does the agency execute, rather than write the strategy for you?
Does marketing run every week to a fixed rhythm, not a campaign each season?
Does the board read five numbers on one page every quarter?
Do you know what a new customer costs you and what it returns?
Is there a written objective for the returning customer next to the sales objective?
